Who am I ? Mark Zuckerberg and Identity Monolith
I read Mark Zuckerberg’s definition of identity (Odell, p. 163) as one and absolute as a consumerist trope, which wants to turn human consumers into a product—a product that is manifested as a brand with a distinctly monolithic self. This, I guess, helps the manufacturers of this product—the social media companies in this context—to orient…
